Zhandao

About us

A global media technology group connecting content, advertising, payments and AI compute.

Content

Ads

Payments

AI compute

Company

Shanghai Zhandao Information Technology Co., Ltd. was founded in 2014. The public brand is NonoStyle. Registered and operating address: CSSC Science Park, 3255 Zhoujiazui Road, Yangpu, Shanghai. Localization sits at the center; advertising, private-domain ops, live and short-form, plus settlement, form one path clients can actually run.

Go global. This is the stack.

2014

Founded

100+

People

$50M

Approx. global revenue

Overseas branches

Vision

A leading internet services company, with a durable business ecosystem.

Mission

Precise international marketing for Chinese clients going overseas.

Four core strengths

Help clients grow overseas businesses fast — and keep growing.

01 · Traffic

Paid media and owned-channel ops

Open-web buying

Deep work with game makers including miHoYo, Lilith, 4399, Pokekara and Feiyu, including campaigns for leading Chinese games going global.

Owned channels at scale

More than 50,000 social channels and groups across Europe, the US, Southeast Asia, the Middle East and North America, so brands can reach the right users.

02 · Local

Localized plans and delivery

Ten-market desks

Local teams and in-house MCN guilds in ten countries and regions. The plan and the people sit in-market.

Platform partners

Strategic partner on TikTok, Kwai and Nimo for live and short-form overseas.

03 · Mix

Traffic resource integration

Affiliate plus field

Localized affiliate inventory plus local field teams, so online supply and offline reach sit on one chain.

Four things done locally

Localized content, support, voice strategy and settlement.

ContentSupportVoiceSettlement

04 · Data

Data systems

In-house SDK

Real-time analysis and strategy for entertainment buying, then wired into the client’s stack when the work has to ship inside their systems.

Timeline

From rooms in Vietnam to a park in Hainan — each step sat on a local desk.

2014
Founded
Shanghai Zhandao Information Technology Co., Ltd. founded, starting new-media export for Chinese companies.
2019
Southeast Asia live guild
Built an overseas entertainment live guild in Vietnam. By year-end it was a key partner of Huya’s overseas platform Nimo.
2020
Global live guild · Localized financial solutions
Live ops opened in Indonesia and Thailand, becoming the largest live guild in Southeast Asia with 5,000+ creators; top-up launched; Vietnam e-commerce live began.
2021
Live and e-commerce partnerships
Guilds reached leading scale in Egypt, Turkey and Southeast Asia. Strategic deals with ByteDance, Kuaishou and Lark; Shopee live-commerce partner; 50+ overseas staff.
2022
Overseas scale · local desks
Live stayed ahead; e-commerce live added TikTok. 11 offices, 16 markets, more than 10,000 creators.
2023
Advertising starts · live and top-up lead
Strategy reset: advertising added, games entered. Interactive live and top-up kept industry lead.
2024
Global AI traffic distribution
Ads served 60+ known brands; AI sped up top-up value-add; private-domain ops added, strengthening the marketing stack.
2025
Hainan Free Trade Port digital culture overseas industrial park
With Haicheng Investment, launched the Hainan FTP Digital Culture Export Industry Park in Chengmai so more companies can go overseas lighter.

Hainan FTP Digital Culture Export Industry Park

A beachhead for digital-culture companies going global.

In March 2025 Zhandao launched the park in Chengmai, with a Digital Culture Export Forum the same week. It is built as a beachhead for export companies. Coverage included People's Daily Online, China News Service and Hainan Daily.

Campus and industry

Short-drama bases with Sichuan International Studies University, University of Shanghai for Science and Technology, and Xi’an International Studies University. In 2025 Zhandao became a career-practice base for Shanghai University of Finance and Economics.